The Super Bowl is advertising's grandest stage, with an estimated 200 million adults in the US planning to tune into this year's contest between the Philadelphia Eagles and the Kansas City Chiefs. 

For major brands, it's one of the priciest — with companies paying nearly $7 million this year for a 30-second ad during Super Bowl LVII.  

Cryptocurrency companies will be conspicuous by their absence in 2023 after making a splash during last year's game, 

being sacked for losses from the FTX trading scandal, a series of industry bankruptcies and plummeting crypto prices.

Instead, most of the spots will come from automakers, 

booze vendors and tech companies,

while the usual celebrity cameos will include Tony Romo, 

Adam Driver, Kevin Garnett, Will Ferrell and Serena Williams. 

Here's a glimpse of some of the commercials that will air this Sunday.